Zalando Beauty Station
Store Window Design

Creative Idea, project management, 3D modeling, illustration, print preparation, technical supervision; Weinmeisterstraße 2, 10178 Berlin; 2022 

At the end of July 2018, Zalando’s first beauty station opened a few steps away from Alexanderplatz in Berlin. In addition to presenting its range in its physical stores, Zalando also wants to get closer to its customers.

One of my first tasks after joining the Zalando Outlets team was to redesign the shop window and the cantilever signs. Due to the relatively limited visibility from the street and the fact that the window is open to pedestrians, I decided to place the logo on the window.

I designed a 3D shaped logo and placed it directly on the glass of the window. In this way I achieved a visual attraction without obstructing the view into the shop. The 3D logo is visible from the side view along the street as well as from the other side of the street.

The implementation: Hruby Werbetechnik.

3D Model – Detail
3D Model – Detail
Schaufenster und Nasenschild
Schaufenster und Nasenschild
Innenblick
Innenblick
Detail
Detail